The tastes of car geeks and big readers haven’t always aligned, but both automotive aficionados and bookworms are loving Buick for its new in-car technologies.
Buick recently announced its innovated partnership with both OnStar and Audiobooks.com. All 2016 Buick models will come standard with OnStar 4G LTE connectivity services as well as the free download of two full books from Audiobooks.com through the end of next year.
Buick owners can take advantage of this awesome offer through either the OnStar RemoteLink smartphone app or by contacting a live advisor. This is all part of OnStar’s new AtYourService platform initiative to add increased value to their customers day-to-day driving experience.
The hottest trend in the automotive industry is toward making cars more music-friendly, so why this surprising partnership between Buick, OnStar, and Audiobooks.com? After research, Buick discovered that their customers are 30% more likely to engage in reading as a leisure activity than any other customer group. Some brands just care about sucking in new business; Buick cares about keeping their current customers satisfied, happy, and taken care of – just another reason why bookworms are loving Buick today!