Everyone knows what the perception of Buick was just 10 to 20 years ago. However, very quietly, Buick has gone from being a brand mostly known for catering to older folks to becoming a more youthful brand that is closer in quality to luxury automakers like Lexus and Cadillac. Here is how Buick is changing their image.
One thing that has changed significantly is the marketing campaign being run by Buick. Whereas they focused on older generations in the past, they have shifted their marketing efforts to a younger crowd as a way to alter perception of their cars. Their ‘That’s Not a Buick’ campaign acknowledges their history and presents the brand in a different light.
However, it has been more than just advertising that has changed perception of the brand. Buick has actually reworked the style of their cars to make them more appealing to a younger crowd. It has essentially been a complete overhaul of Buick vehicles. From the shape of the exterior to the the modern technology and available features in the interior, Buick has successfully lowered their demographic.
It will be interesting to see how far Buick takes this. For now, it’s enough to enjoy the high-quality cars that Buick continues to send out.
In the crowded market for pickup trucks, it’s crucial that automakers create trucks that work for all kinds of different drivers. Some people use their truck for work, some use it as their everyday transportation, and others use it for play. That’s why GMC has released their new Sierra HD All-Terrain X vehicle for driving off-road. Here’s what to expect.
The All-Terrain X is a monster of a truck, and its 18-inch black-painted wheels wrapped in LT275/65-18 Goodyear Duratrac MT tires stand out immediately. As you move around the truck, it becomes clear that GMC paid attention to even the smallest of details with this trim. In the bed of the truck, there is a black sport bar mounted that’s designed to be compatible with LED off-road driving lamps for driving at night.
As heavy-duty as this truck is, most people will not be using it for work. It comes standard with the Z71 suspension with off-road shocks, an 8-inch touchscreen infotainment system, a heated steering wheel, and heated seats.
This truck is built to last in tough conditions, and it’s the ideal vehicle for any off-road adventures. Explore the new Sierra HD All-Terrain X today to see what it’s all about.
Take your truck to the next level by upgrading its accessories!
Customizing your truck with aftermarket parts is one of the best ways to not only make it your own, but make it fit your work or home needs. Whether you drive a pickup for your job, your daily life, or both, these popular truck upgrades will make your day easier.
GMC drivers, the perfect way to customize your truck for amazing off-road performance or just better engine output is a Rocky Ridge package. Rocky Ridge is the leading producer of aftermarket performance upgrades for trucks and SUVs. Ask us about Rocky Ridge packages at Varney Buick GMC!
For more basic upgrades, look into getting a liner to protect your bed from scratches and gouges. If you don’t need to protect your whole bed, get a tailgate cover plate to protect the part of your truck that gets the most use.
Depending on the kind of truck you buy and the level of towing you want to do, you might need to buy a heavy duty hitch. The hitch that comes with your truck doesn’t always cut it for big jobs! Toolboxes and bed extenders are also popular choices.
Improve your truck’s performance by upgrading the air intake system, installing a less restrictive exhaust system, and a higher suspension for better handling and a less vulnerable undercarriage. Don’t forget to change your tires to match the new suspension.
Upgrades can make a huge difference in performance and utility, so make sure you consider ones that might be right for you!
When was the last time you checked your car’s tire pressure?
As the weather gets colder, it’s important to regularly check the pressure in all four of your car’s tires and make sure they’re at the correct psi for your car. Cold weather tends to make air compress, making your tire pressure go down, and having the right tire pressure is essential.
Tire pressure is a big deal because when the pressure is low, you have less traction with the ground. This is never a good thing, but it’s especially bad in winter, when the roads are icy and slippery. Those slippery roads happen to coincide with the worst time of year for maintaining tire pressure, so you have to check it regularly.
Of course, you need to keep an eye out no matter what time of year it is, but fall and winter are especially crucial! You may have already noticed your tire pressure light go on with the changing temperatures.
Tire pressure is also an important part of shock absorption. When you go over a bump with low tires, you’ll feel it a lot more than if your tires are properly inflated. Driving with the right psi is safer and more comfortable.
So invest in a good pressure gauge—they’re cheap!—and check those tires regularly. You can find the right pressure in your owner’s manual.
Now that school is back in session, safe driving is more important than ever.
Finally old enough to drive to high school on your own? Or perhaps, your teen is finally old enough to drive to school without you? Either way, it is a good idea for you or your teen to revisit some back-to-school driving safety tips before the school year begins.
Here is some advice to keep in mind before class starts back up again this year:
Remind yourself of where the school zones are, and always obey the lower speed limit in school zones.
Cheaper may not be better for your car when it comes to fuel.
When you are running low on gas, how do you decide where to fill up the tank? If you, like most drivers, are choosing gasoline based on its price, then you may be potentially damaging your car.
Studies show that cheap gas can harm you vehicle, especially if your vehicle utilizes gasoline direction injection (GDI), which is true for about half of all cars currently on the road in the United States, for good reason.
Vehicles that utilize GDI technology are more reliable and efficient, as long as you use quality gasoline. In fact, GDI tech can raise fuel efficiency by 15 percent and reduce emissions by 30-50 percent, making the choice obvious.
However, cars that are fueled by GDI require more expensive, higher quality gasoline, which includes not just gasoline but also additives that keep direct injection engines clean and properly functioning.
The next time you need to fill up the tank and wonder, “is cheap gas is okay?” – think about the difference that a slightly higher quality purchase could make. If your engine is in better shape, your vehicle will last much longer, potentially saving you the money spent on more expensive gas.
For more tips and information – or to check out one of our many available, fuel-efficient vehicles, contact us or visit us anytime at Varney Buick GMC.
So you’ve got your gluten-free granola bars, old-school analog camera, and all of your favorite podcasts downloaded. Think you are ready to hit the road? Think again. Don’t forget about how you’re getting there! We’ve thrown together a list of a few things to get serviced before a road trip.
You’ll be a lot safer on your road trip if you take your vehicle in to have your tires serviced. A tire inspection can reveal damage you may not have noticed—damage that could lead to a blowout later on. Plus, any tires that need it can be easily replaced. You may even want to have your alignment checked, as well.
Overheating on a road trip is never fun. Neither is blowing a hose. Have your cooling system inspected before you leave. Old, weakened or damaged radiator hoses can be replaced. It may even be time for a coolant flush.
In the end, you may just want to sign up for an overall inspection. This kind of service will ensure that you have plenty of brake pads left. The suspension is inspected. Belts are inspected and replaced if needed.
Peace of mind is essential to a successful road trip. And that’s what having your vehicle serviced is all about!
San Diego Comic-Con is a celebration of everything in the world of popular culture. The convention is also a great way to get a hold of different pieces of memorabilia. Companies produce special-edition products just for the event. Mattel, the creators of Hot Wheels, are offering a Hot Wheels set that is truly out of this world.
Usually, you would see Mr. Spock stationed on the bridge of the USS Enterprise. However, in this Hot Wheels set, he is seen leaning against a black 1964 Buick Riviera.
The set recreates a famous picture that was taken after the late Leonard Nimoy, who played Spock in the original Star Trek series, purchased a 1964 Buick Riviera following the success of the Science Fiction series. The picture was taken after Nimoy, in costume and all, drove the car to the set of the show.
Star Trek-Leonard Nimoy-Spock-1967
We certainly agree that Nimoy had a great taste in vehicles, and that Mattel has a great taste in collectibles. If you happen to be at San Diego Comic-Con this year, don’t miss your opportunity to purchase this rare collectible celebrating one of the most iconic Buicks and one of the most iconic television series of all time!
In the mean time if your free, take a look at the fleet of Buicks that we currently have in stock here at Varney Buick GMC.
The Buick lineup has a lot to offer in both the compact Encore and three-row Enclave. The newest addition is the Buick Envision, which fits in between the two. The 2016 model year just made its appearance, but the 2017 model is already in the works with some great updates.
The Envision is a welcome addition to the Buick family!
To see what the updated model has to offer, read our Buick Envision preview below.
For 2017, Buick expands the Envision lineup with the addition of three new lower-priced trim levels. These new trims will come standard with a 2.5-liter four-cylinder engine that delivers 197 horsepower and 192 lb-ft of torque.
The upper Premium trims come equipped with a 2.0-liter turbocharged engine boasting 252 horsepower.
Even with the less expensive trims added, the Envision will still come packed with features. The base model will come with heated front seats, automatic climate control, a backup camera, and standard remote start. Further up the trims, buyers can add a panoramic sunroof, leather seating, a blind-spot warning system, and more. All models will come with Apple CarPlay and Android Auto capabilities.
The 2017 Buick Envision will be coming to Varney Buick GMC in October. If you’re aiming for one of the higher trim levels, the 2016 Buick Envision is available now.
Not too long ago, the only purpose of a pickup truck was to work. Today, however, pickups can fit into a wide range of lifestyles. When you want both sophistication and power in a truck, there is no better choice than the 2016 GMC Sierra 1500 Denali.
With bold chrome accents on the grille, wheels, and back end, the Sierra 1500 Denali fits in well with the black-tie crowd. These luxury touches are matched with practical features including a coated bed, corner steps, and retracting sideboards.
Bold, robust: Meet the 2016 GMC Sierra 1500 Denali.
Giving the truck its power is a massive 6.2-liter V8 that delivers a thrilling 420 horsepower and 460 lb-ft of torque. With this engine and some other additional equipment, the Sierra 1500 Denali can tow nearly 12,000 pounds.
Once you sit inside this luxury truck, you might forget you’re riding in a truck. The ultra comfortable leather seats and cavernous interior will keep all passengers happy. Add to this, easy to use controls, LED lighting, heated and ventilated seats, a leather-wrapped heated steering wheel, and high-end finishes wherever you look for the complete package.
If you’ve been looking for a vehicle that can match your need for both sophistication and power, come check out the 2016 GMC Sierra 1500 Denali available today at Varney Buick GMC.