Appealing to any age: the 2017 Buick Cascada.
Everyone knows what the perception of Buick was just 10 to 20 years ago. However, very quietly, Buick has gone from being a brand mostly known for catering to older folks to becoming a more youthful brand that is closer in quality to luxury automakers like Lexus and Cadillac. Here is how Buick is changing their image.
One thing that has changed significantly is the marketing campaign being run by Buick. Whereas they focused on older generations in the past, they have shifted their marketing efforts to a younger crowd as a way to alter perception of their cars. Their ‘That’s Not a Buick’ campaign acknowledges their history and presents the brand in a different light.
However, it has been more than just advertising that has changed perception of the brand. Buick has actually reworked the style of their cars to make them more appealing to a younger crowd. It has essentially been a complete overhaul of Buick vehicles. From the shape of the exterior to the the modern technology and available features in the interior, Buick has successfully lowered their demographic.
It will be interesting to see how far Buick takes this. For now, it’s enough to enjoy the high-quality cars that Buick continues to send out.
Buick is adding innovative features to transform the passenger experience.
The tastes of car geeks and big readers haven’t always aligned, but both automotive aficionados and bookworms are loving Buick for its new in-car technologies.
Buick recently announced its innovated partnership with both OnStar and Audiobooks.com. All 2016 Buick models will come standard with OnStar 4G LTE connectivity services as well as the free download of two full books from Audiobooks.com through the end of next year.
Buick owners can take advantage of this awesome offer through either the OnStar RemoteLink smartphone app or by contacting a live advisor. This is all part of OnStar’s new AtYourService platform initiative to add increased value to their customers day-to-day driving experience.
The hottest trend in the automotive industry is toward making cars more music-friendly, so why this surprising partnership between Buick, OnStar, and Audiobooks.com? After research, Buick discovered that their customers are 30% more likely to engage in reading as a leisure activity than any other customer group. Some brands just care about sucking in new business; Buick cares about keeping their current customers satisfied, happy, and taken care of – just another reason why bookworms are loving Buick today!