Buick has been stepping up its game lately, with brand executives setting their sights on a younger target demographic and more luxurious, contemporary vehicles. After the reveal of the upcoming 2017 LaCrosse, the brand has been attracting some attention for their lineup’s updated platform and styling, and now they’re introducing another new vehicle with the Buick Avista concept.
The Avista shown at the Detroit Auto Show is described by critics as both elegant and aggressive, showing off a more sporty vibe than many of Buick’s other entries. Signature details such as a powerful front grille, sleek headlights, and dynamic lines make the Avista concept stand out, even though the current rendition of the model is not yet confirmed for mass production. Other features like a 400-hp turbocharged V6 and 20-inch wheels give the two-door car even more of an athletic atmosphere, bringing a bit of edgy performance to Buick’s lineup.
Though the Buick Avista concept is still only a concept at this stage, the 2017 LaCrosse and now this endeavor into the realm of luxury coupes point towards a more stylish future for the brand. As more and more Buick vehicles, such as the Regal sedan and the Enclave, near the end of their current generation, we may see new additions with more of Buick’s updated styling cues.