J.D. Power has long conducted statistical research regarding customer satisfaction in the auto industry that both consumers and manufacturers alike use to inform their purchases or production processes. In a recent customer satisfaction survey for 2016, Buick came out on top, according to J.D. Power, as the most trusted and satisfying mass market vehicle brand for this year.
What, exactly, put Buick at the top of the list? Data suggests that ensuring vehicle owners understand the innovative technology in their vehicles and helping them to utilize it to enhance their driving experience. Based on information gathered through the SSI (sales satisfaction index), Buick earned a score of 809 out of an 1,000-point total.
“Our sales satisfaction ranking shows that our ability to deliver a meaningful purchase-to-ownership process is paying off for our customers well beyond when they leave our stores,” says Global Buick Sales, Service, and Marketing vice president Duncan Aldred.
J.D. Power constructed the 2016 U.S. SSI by taking into account consumer responses of almost 29,000 buyers who purchased or leased a vehicle in April or May of this year. Out of everyone involved in the customer satisfaction survey, Buick owners were the most satisfied with their dealer and vehicle.