How Buick Is Changing Their Image

2017 Buick Cascada - Bangor, ME

Appealing to any age: the 2017 Buick Cascada.

Everyone knows what the perception of Buick was just 10 to 20 years ago. However, very quietly, Buick has gone from being a brand mostly known for catering to older folks to becoming a more youthful brand that is closer in quality to luxury automakers like Lexus and Cadillac. Here is how Buick is changing their image.

One thing that has changed significantly is the marketing campaign being run by Buick. Whereas they focused on older generations in the past, they have shifted their marketing efforts to a younger crowd as a way to alter perception of their cars. Their ‘That’s Not a Buick’ campaign acknowledges their history and presents the brand in a different light.

However, it has been more than just advertising that has changed perception of the brand. Buick has actually reworked the style of their cars to make them more appealing to a younger crowd. It has essentially been a complete overhaul of Buick vehicles. From the shape of the exterior to the the modern technology and available features in the interior, Buick has successfully lowered their demographic.

It will be interesting to see how far Buick takes this. For now, it’s enough to enjoy the high-quality cars that Buick continues to send out.

GMC Releases Sierra HD All-Terrain X

In the crowded market for pickup trucks, it’s crucial that automakers create trucks that work for all kinds of different drivers. Some people use their truck for work, some use it as their everyday transportation, and others use it for play. That’s why GMC has released their new Sierra HD All-Terrain X vehicle for driving off-road. Here’s what to expect.

The All-Terrain X is a monster of a truck, and its 18-inch black-painted wheels wrapped in LT275/65-18 Goodyear Duratrac MT tires stand out immediately. As you move around the truck, it becomes clear that GMC paid attention to even the smallest of details with this trim. In the bed of the truck, there is a black sport bar mounted that’s designed to be compatible with LED off-road driving lamps for driving at night.

As heavy-duty as this truck is, most people will not be using it for work. It comes standard with the Z71 suspension with off-road shocks, an 8-inch touchscreen infotainment system, a heated steering wheel, and heated seats.

This truck is built to last in tough conditions, and it’s the ideal vehicle for any off-road adventures. Explore the new Sierra HD All-Terrain X today to see what it’s all about.